Kohinoor Mill Case Study
Client Challenge
How do you drive thousands of website clicks from one specific market without letting the ad budget disappear into irrelevant traffic? Kohinoor Mill required a geographically focused approach to bring website traffic from Pune.
Our Solution
Drove 4,398 website clicks through a geographically targeted Meta Ads campaign focused on the Pune market.
Geographic Targeting: Focused the campaign specifically on the Pune market to attract relevant website visitors.
Multi-Format Ad Strategy: Used standard and carousel formats for traffic generation and creative testing.
Sustained Performance: From 7 January 2024 to 11 September 2026, generated 4,398 link clicks and 5,926 total clicks.
Cost-Efficient Traffic: Delivered 3,26,485 reach and 4,60,392 impressions on ₹5,355.51 spend, at approximately ₹1.22 per link click, ₹11.64 CPM, 0.96% link CTR and 1.29% overall CTR.